Girls Next Door A Cappella
A cappella groups are everywhere on college campuses. The ones that book more gigs and attract better talent are ones with a clear brand identity and social presence.
Girls Next Door needed to stand out in a crowded space while showcasing what made them special: their talent, energy, and spunky personalities.
I transformed the digital presence for GND from "we post sometimes" to a strategic brand with personality. Grew following 28%, while proving that niche communities can build engaged audiences when you give people a reason to care.
Social Media Management | Content Curation | Brand Identity | Photography Direction
See More Work:
Patrick J. McGovern Foundation | University of Illinois Research Park | Sylly! Dating | SimplyBe. Personal Branding Agency | Clown Dust Music | Girls Next Door A Cappella