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To get in touch, email hotalinggwen@gmail.com

Communications Associate
Patrick J. McGovern Foundation
May 2024 – Present

  • Lead full video production cycle from concept through delivery: scriptwriting, storyboarding, filming, and post-production editing for global audiences, operating as a one-person production team for majority of projects

  • Produce and deliver 10–15 social video pieces monthly, shooting on-location (Canon EOS M50, Canon Rebel T7) and editing in Premiere Pro for Instagram, YouTube, and LinkedIn

  • Build Instagram presence from zero to 1,600+ followers in 12 months, achieving 6.49% engagement rate and 111K average monthly views through strategic video content and platform-native storytelling

  • Manage content workflows and cross-functional approval processes using Metricool and Meta Business Suite, establishing efficient systems for scheduling and distribution

Senior Multimedia/Communications Intern
University of Illinois Research Park
January 2023 – May 2024

  • Produced and edited 2-3 startup spotlight videos monthly in Premiere Pro, managing entire production process from pre-production planning through final execution

  • Served as producer, shooter, and interviewer for founder-focused video series, operating camera equipment and directing on-location shoots in startup environments

  • Collaborated with startup founders to tell compelling brand stories, capturing authentic b-roll footage that showcased company culture and operations

  • Created platform-optimized content strategy across social channels and email newsletters, driving event registrations and community engagement within the incubator

Marketing Support Intern
SimplyBe. Personal Branding Agency
June 2023 – August 2023

  • Collaborated across Creative, PR, and Content teams supporting client-facing deliverables in fast-paced agency environment

  • Authored four published blogs, covering a diverse range of topics relevant to the agency's clients

  • Conducted research to inform client recommendations, delving into market trends, industry analysis, and competitor research

Advertising Strategist
Sylly Dating
August 2022 – May 2023

  • Developed content strategy and guerrilla marketing approach for app launch with zero budget, building engaged audience of 1,000+ potential users through creative, agile content creation

  • Conducted competitive analysis and market research informing launch strategy and positioning in crowded dating app landscape

  • Strategized and produced two campaigns across Instagram and out-of-home placements, working within constraints of small team to deliver scrappy, high-impact activations

Volunteer Experience

Public Relations Chairwoman
Girls Next Door A Cappella
May 2022 - May 2023

  • Grew Instagram following 28% (1,015 to 1,300+) through strategic content curation and behind-the-scenes storytelling

  • Directed professional photoshoot and built content library of 200+ images for ongoing social media use and promotional materials

  • Partnered with campus music groups on cross-promotional campaigns for joint performances

EDUCATION

University of Illinois, Urbana-Champaign, IL 
Graduation Date: May 2024
Bachelor’s of Science in Advertising

SKILLS

Video Production & Editing: Adobe Premiere Pro, CapCut, Canon EOS M50, Canon Rebel T7

Social Media Management: Instagram, TikTok, LinkedIn, YouTube, Meta Business Suite, Metricool, Loomly

Design & Content Tools: Canva, Adobe Lightroom

Project Management: Airtable, Asana

Additional: Google Analytics, WordPress, Wix, SquareSpace

INTERESTS

Nutrition and Exercise, Girls on the Run, Electronic Dance Music