Slice Shop
Gen Z is discovering restaurants through their For You Page, not Yelp reviews.
Slice Shop needed to meet their audience where they actually are: scrolling reels at 11pm, looking for their next pizza spot.
I focused on capturing real moments that made people feel like they knew the place before they walked in.
You don't need a massive budget or celebrity partnerships to win on Gen Z platforms. You need cultural fluency, platform expertise, and the ability to move fast when trends are hot while staying authentic to your brand. I brought all three.
Social Video Production & Editing | Trend Spotting | Content Curation | Photography Direction
See More Work:
Patrick J. McGovern Foundation | University of Illinois Research Park | Sylly! Dating | Slice Shop | Clown Dust Music